Re-inventing Sugar

One of the biggest singers in my generation has been Madonna. Still considered an icon, even in the waning days of her career. 

Now let me tell you a few secrets about Madonna that you probably already know...

She was Not the best singer of her generation.

She was Not the best dancer of her generation.

She was Not unusually intelligent.

She was Not a great actress.

She was Not a good writer.

She was Not a good interview subject.

She was Not the first pop star to use sex and nudity to further her career.

She did Not have the best agent in show business.

What she was, was a kick ass salesperson. Madonna knew how to sell Madonna extremely well.

One of Madonna's favorite techniques was re-invention. Every few years when her stage personality began to wear out it's welcome, she would steal into her closet and re-invent. A few weeks later she would show up on the cover of 'Rolling Stone' or 'Vanity Fair' with a brand new persona. 

This is a trick she used at least a dozen times over the course of her career. Some persona's lasted for months, others for years. She was very pragmatic, if it worked it stayed, if not, try something else.

This is a very clever technique and it's perfect for sugar. It costs little or nothing to implement, and can have a dramatic effect on your SD traffic. 

If you've been skating along on the same profile for three months or longer and you feel like you've exhausted most of your options......Re-invent. New profile, new pics, new description, and new attitude. You could even close out and start a new account if you wanted to. If the new persona works then your work is done. If not, toss it away and try again.  

It is astonishing how effective this can be. You see in most cases a SD will spend less than 30 seconds looking at your profile before making a decision. If he's not still there after 35 seconds he's already reading another profile and forgetting you exist.

So if you reappear a few months later with an entirely new profile he will have no idea he's ever seen you before. You get something that they say you can never have.... a second chance to make a first impression.

I believe I went through Five versions of myself before finding one that really worked well for me. And it's not that any of them were fake. It was simply a matter of which aspects of myself I chose to lead with. We all have different versions of ourselves depending on the situation or who you are dealing with. You will find in sugar that some draw more interest than others. I was wrong four times in a row, but I kept trying.

So how's your profile doing?